confused

i am confused. did i just see a 'back to school' ad? we just celebrated the 4th of JULY a few days ago. JULY! hello? what is going on?
one of the things i absolutely love about having children is how they live in the moment. no worries about tomorrow or next week. so, when i find myself wanting to talk about the upcoming weekend plans or a vacation that is weeks away, i stop myself and remember that we should be enjoying today. i am really making an effort to focus on what is happening right now.
why are we so focused on the next thing...the next holiday? the next vacation? the next weekend? maybe someone wants us to start buying things for the next event?
any thoughts?